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A small market ($51K/yr) — this niche doesn't clear our bar today.

Market size 13Growth 22Conversion 17Competition 18Returns 65Price range 74Avg price 84Brand share 17Review moat 50Quality gap 24

Avg price

Great£75.71

avg listing price — sweet spot $15–$100

Price range

Good£18.55–£128.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.4%

return rate — above 5% kills the launch gate

Review moat

Okay1,506.38

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-6.9%

90-day search growth — must beat 0% to launch

Competition

Bad78%

top-5 click share — a locked-up shelf

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Brand share

Bad93%

top-5 brand share — brand-locked demand

Market size

Bad£51K

£51K/yr · 48K searches