38
graph paper
Skip itPrices mostly outside the sweet spot ($2.00–$11.80) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible14.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Market size
Okay£122K£122K/yr · 152K searches
Review moat
Bad6,796.31avg incumbent reviews — the moat a new listing must climb
Competition
Bad75%top-5 click share — a locked-up shelf
Avg price
Bad£5.65avg listing price — sweet spot $15–$100
Growth
Bad-26.2%90-day search growth — must beat 0% to launch
Price range
Bad£2.00–£11.80cheapest to priciest tracked listing — scored on the share inside $15–$100