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granddaughter christmas cards
Skip itPrices mostly outside the sweet spot ($2.19–$3.79) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Review moat
Great404.5avg incumbent reviews — the moat a new listing must climb
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Growth
Okay+16.4%90-day search growth — must beat 0% to launch
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Bad£72K£72K/yr · 286K searches
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Avg price
Bad£2.84avg listing price — sweet spot $15–$100
Price range
Bad£2.19–£3.79cheapest to priciest tracked listing — scored on the share inside $15–$100