61
graduation card
Worth a lookShows demand growing +737.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+737.9%90-day search growth — must beat 0% to launch
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible12.1%search→purchase rate — share of searches ending in a sale
Review moat
Great104.35avg incumbent reviews — the moat a new listing must climb
Brand share
Great58%top-5 brand share — no brand owns this niche
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad£62K£62K/yr · 147K searches
Avg price
Bad£3.47avg listing price — sweet spot $15–$100
Price range
Bad£2.25–£6.51cheapest to priciest tracked listing — scored on the share inside $15–$100