65
good luck cards
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Incredible88.67avg incumbent reviews — the moat a new listing must climb
Brand share
Great42%top-5 brand share — no brand owns this niche
Growth
Great+84.5%90-day search growth — must beat 0% to launch
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Competition
Great32%top-5 click share — an open shelf
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£69K£69K/yr · 153K searches
Avg price
Bad£4.79avg listing price — sweet spot $15–$100
Price range
Bad£1.29–£10.16cheapest to priciest tracked listing — scored on the share inside $15–$100