40
gold star stickers
Skip itPrices mostly outside the sweet spot ($2.03–$6.32) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible15.4%search→purchase rate — share of searches ending in a sale
Review moat
Great201.38avg incumbent reviews — the moat a new listing must climb
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-4.3%90-day search growth — must beat 0% to launch
Competition
Bad78%top-5 click share — a locked-up shelf
Market size
Bad£57K£57K/yr · 99K searches
Avg price
Bad£3.72avg listing price — sweet spot $15–$100
Price range
Bad£2.03–£6.32cheapest to priciest tracked listing — scored on the share inside $15–$100