50
girlfriend birthday cards
Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($2.23–$10.56) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.4%search→purchase rate — share of searches ending in a sale
Review moat
Good594.57avg incumbent reviews — the moat a new listing must climb
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Growth
Okay+11.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad£71K£71K/yr · 148K searches
Avg price
Bad£4.23avg listing price — sweet spot $15–$100
Price range
Bad£2.23–£10.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand