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Skip itPrices mostly outside the sweet spot ($2.90–$9.38) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great133.64avg incumbent reviews — the moat a new listing must climb
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-1.1%90-day search growth — must beat 0% to launch
Avg price
Bad£5.71avg listing price — sweet spot $15–$100
Market size
Bad£14K£14K/yr · 68K searches
Price range
Bad£2.90–£9.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier