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friction pen blue refills
Skip itPrices mostly outside the sweet spot ($4.96–$13.90) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible12.6%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,686.7avg incumbent reviews — the moat a new listing must climb
Market size
Bad£86K£86K/yr · 88K searches
Avg price
Bad£7.79avg listing price — sweet spot $15–$100
Growth
Bad-34.5%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand
Price range
Bad£4.96–£13.90cheapest to priciest tracked listing — scored on the share inside $15–$100