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freezer labels
Skip itPrices mostly outside the sweet spot ($2.01–$7.07) — this niche doesn't clear our bar today.
Conversion
Incredible20.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Okay1,607.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£104K£104K/yr · 125K searches
Brand share
Bad92%top-5 brand share — brand-locked demand
Growth
Bad-28.2%90-day search growth — must beat 0% to launch
Avg price
Bad£4.06avg listing price — sweet spot $15–$100
Competition
Bad92%top-5 click share — a locked-up shelf
Price range
Bad£2.01–£7.07cheapest to priciest tracked listing — scored on the share inside $15–$100