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football party bags fillers
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Great46%top-5 brand share — no brand owns this niche
Review moat
Great347.06avg incumbent reviews — the moat a new listing must climb
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Growth
Good+58.1%90-day search growth — must beat 0% to launch
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.11avg listing price — sweet spot $15–$100
Market size
Bad£58K£58K/yr · 129K searches
Price range
Bad£5.13–£16.27cheapest to priciest tracked listing — scored on the share inside $15–$100