55
food labels
Worth a lookShows low returns (0.1%), but soft demand (-13.3% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible15.9%search→purchase rate — share of searches ending in a sale
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Good647.16avg incumbent reviews — the moat a new listing must climb
Brand share
Good64%top-5 brand share — brands hold most of the demand
Market size
Okay£196K£196K/yr · 162K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£2.01–£20.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£7.58avg listing price — sweet spot $15–$100
Growth
Bad-13.3%90-day search growth — must beat 0% to launch