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food diary
Skip itPrices mostly outside the sweet spot ($3.97–$15.60) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Good1,286.57avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Avg price
Okay£8.87avg listing price — sweet spot $15–$100
Growth
Bad-13.4%90-day search growth — must beat 0% to launch
Market size
Bad£54K£54K/yr · 190K searches
Price range
Bad£3.97–£15.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier