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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 8Growth 3Conversion 95Competition 15Returns 99Price range 0Avg price 22Brand share 0Review moat 82Quality gap 21

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Great12.0%

search→purchase rate — share of searches ending in a sale

Review moat

Great361

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£7.82

avg listing price — sweet spot $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad82%

top-5 click share — a locked-up shelf

Market size

Bad£31K

£31K/yr · 33K searches

Growth

Bad-43.1%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad£4.45–£11.12

cheapest to priciest tracked listing — scored on the share inside $15–$100