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Prices mostly outside the sweet spot ($1.72–$8.96) — this niche doesn't clear our bar today.

Market size 62Growth 11Conversion 82Competition 47Returns 99Price range 0Avg price 13Brand share 46Review moat 27Quality gap 55

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Great8.7%

search→purchase rate — share of searches ending in a sale

Market size

Good£558K

£558K/yr · 1.4M searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Review moat

Okay3,845.55

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£4.61

avg listing price — sweet spot $15–$100

Growth

Bad-28.2%

90-day search growth — must beat 0% to launch

Price range

Bad£1.72–£8.96

cheapest to priciest tracked listing — scored on the share inside $15–$100