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first aid book
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible20.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Great335.6avg incumbent reviews — the moat a new listing must climb
Price range
Good£3.36–£41.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£136K£136K/yr · 80K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-1.4%90-day search growth — must beat 0% to launch
Avg price
Bad£8.33avg listing price — sweet spot $15–$100
Competition
Bad81%top-5 click share — a locked-up shelf
Brand share
Bad94%top-5 brand share — brand-locked demand