48
filofax
Skip itWeak search conversion (0.9%) — this niche doesn't clear our bar today.
Avg price
Incredible£25.36avg listing price — sweet spot $15–$100
Review moat
Great408.16avg incumbent reviews — the moat a new listing must climb
Price range
Great£6.92–£112.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Brand share
Good75%top-5 brand share — brands hold most of the demand
Market size
Okay£157K£157K/yr · 664K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-15.2%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale