45
filofax personal refills 2024
Skip itA small market ($30K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible£26.07avg listing price — sweet spot $15–$100
Review moat
Great244.87avg incumbent reviews — the moat a new listing must climb
Competition
Great35%top-5 click share — an open shelf
Returns
Great1.9%return rate — above 5% kills the launch gate
Price range
Good£2.82–£119.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-24.8%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
Market size
Bad£30K£30K/yr · 53K searches