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filofax personal refills 2023
Skip itPrices mostly outside the sweet spot ($3.33–$13.44) — this niche doesn't clear our bar today.
Returns
Great1.7%return rate — above 5% kills the launch gate
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Review moat
Good940.44avg incumbent reviews — the moat a new listing must climb
Market size
Okay£128K£128K/yr · 323K searches
Brand share
Bad91%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.70avg listing price — sweet spot $15–$100
Growth
Bad-47.9%90-day search growth — must beat 0% to launch
Price range
Bad£3.33–£13.44cheapest to priciest tracked listing — scored on the share inside $15–$100