47
filled pencil case
Skip itA small market ($21K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Review moat
Good938.8avg incumbent reviews — the moat a new listing must climb
Growth
Good+32.4%90-day search growth — must beat 0% to launch
Brand share
Good70%top-5 brand share — brands hold most of the demand
Avg price
Okay£10.20avg listing price — sweet spot $15–$100
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Bad£2.67–£18.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£21K£21K/yr · 81K searches