50
fancy pen
Worth a lookShows low returns (0.4%), but a small market ($93K/yr) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Price range
Great£3.36–£78.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great40%top-5 click share — an open shelf
Avg price
Good£13.86avg listing price — sweet spot $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Growth
Okay+2.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Okay3,831.38avg incumbent reviews — the moat a new listing must climb
Market size
Bad£93K£93K/yr · 248K searches