53
family calendar 2023
Worth a lookShows a sweet-spot price point ($35.90 avg), but a small market ($65K/yr) keeps it on the watch list.
Avg price
Incredible£35.90avg listing price — sweet spot $15–$100
Returns
Great1.2%return rate — above 5% kills the launch gate
Competition
Great33%top-5 click share — an open shelf
Brand share
Good61%top-5 brand share — brands hold most of the demand
Review moat
Good1,087.72avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+9.6%90-day search growth — must beat 0% to launch
Price range
Okay£4.93–£268.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad£65K£65K/yr · 114K searches
Signals No Dominant Brand