40
exercise books
Skip itPrices mostly outside the sweet spot ($3.33–$13.11) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Review moat
Okay2,971.93avg incumbent reviews — the moat a new listing must climb
Market size
Okay£145K£145K/yr · 349K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.59avg listing price — sweet spot $15–$100
Growth
Bad-17.4%90-day search growth — must beat 0% to launch
Price range
Bad£3.33–£13.11cheapest to priciest tracked listing — scored on the share inside $15–$100