55
erasable pens
Worth a lookShows low returns (0.4%), but soft demand (-20.9% this quarter) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Competition
Great35%top-5 click share — an open shelf
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good£495K£495K/yr · 894K searches
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Price range
Okay£1.74–£21.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,670.49avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.47avg listing price — sweet spot $15–$100
Growth
Bad-20.9%90-day search growth — must beat 0% to launch