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engagement card
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Incredible43.38avg incumbent reviews — the moat a new listing must climb
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Conversion
Great11.6%search→purchase rate — share of searches ending in a sale
Competition
Great33%top-5 click share — an open shelf
Growth
Good+27.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£144K£144K/yr · 322K searches
Avg price
Bad£3.87avg listing price — sweet spot $15–$100
Price range
Bad£1.53–£7.58cheapest to priciest tracked listing — scored on the share inside $15–$100