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end of life planner uk
Skip itSoft demand (-69.1% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible66.81avg incumbent reviews — the moat a new listing must climb
Returns
Great1.1%return rate — above 5% kills the launch gate
Brand share
Good63%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Price range
Okay£4.44–£21.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.79avg listing price — sweet spot $15–$100
Market size
Bad£38K£38K/yr · 115K searches
Growth
Bad-69.1%90-day search growth — must beat 0% to launch