48
elastic bands
Skip itPrices mostly outside the sweet spot ($1.81–$8.23) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible14.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£469K£469K/yr · 793K searches
Review moat
Good1,320.36avg incumbent reviews — the moat a new listing must climb
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Growth
Bad-3.1%90-day search growth — must beat 0% to launch
Competition
Bad78%top-5 click share — a locked-up shelf
Avg price
Bad£4.14avg listing price — sweet spot $15–$100
Price range
Bad£1.81–£8.23cheapest to priciest tracked listing — scored on the share inside $15–$100