43
eid cards
Skip itSoft demand (-86.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Incredible42.25avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Brand share
Good67%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Avg price
Bad£4.59avg listing price — sweet spot $15–$100
Market size
Bad£16K£16K/yr · 79K searches
Growth
Bad-86.4%90-day search growth — must beat 0% to launch
Price range
Bad£2.35–£8.01cheapest to priciest tracked listing — scored on the share inside $15–$100