39
dyslexia overlays
Skip itPrices mostly outside the sweet spot ($3.18–$8.27) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Great233.79avg incumbent reviews — the moat a new listing must climb
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad£73K£73K/yr · 154K searches
Avg price
Bad£5.90avg listing price — sweet spot $15–$100
Growth
Bad-24.9%90-day search growth — must beat 0% to launch
Price range
Bad£3.18–£8.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier