48
dymo labels
Skip itSoft demand (-31.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible£34.99avg listing price — sweet spot $15–$100
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Price range
Good£7.51–£154.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,439.12avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay£125K£125K/yr · 30K searches
Brand share
Bad95%top-5 brand share — brand-locked demand
Growth
Bad-31.1%90-day search growth — must beat 0% to launch