33
dog calendar 2024
Skip itSoft demand (-75.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Great240.64avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Competition
Bad73%top-5 click share — a locked-up shelf
Avg price
Bad£5.47avg listing price — sweet spot $15–$100
Market size
Bad£33K£33K/yr · 89K searches
Growth
Bad-75.3%90-day search growth — must beat 0% to launch
Price range
Bad£4.41–£7.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Out of Stock