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document wallets
Worth a lookShows low returns (0.3%), but soft demand (-21.2% this quarter) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Brand share
Good66%top-5 brand share — brands hold most of the demand
Review moat
Good1,201.25avg incumbent reviews — the moat a new listing must climb
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Price range
Okay£2.95–£25.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£241K£241K/yr · 313K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Okay£8.94avg listing price — sweet spot $15–$100
Growth
Bad-21.2%90-day search growth — must beat 0% to launch
Signals No Dominant Brand