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dl envelopes
Skip itPrices mostly outside the sweet spot ($2.08–$17.11) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible16.4%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,947.5avg incumbent reviews — the moat a new listing must climb
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-8.7%90-day search growth — must beat 0% to launch
Brand share
Bad91%top-5 brand share — brand-locked demand
Avg price
Bad£6.88avg listing price — sweet spot $15–$100
Market size
Bad£61K£61K/yr · 54K searches
Price range
Bad£2.08–£17.11cheapest to priciest tracked listing — scored on the share inside $15–$100