45
display book
Skip itA small market ($30K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Competition
Great34%top-5 click share — an open shelf
Review moat
Good1,012.23avg incumbent reviews — the moat a new listing must climb
Brand share
Good73%top-5 brand share — brands hold most of the demand
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.97avg listing price — sweet spot $15–$100
Growth
Bad-8.4%90-day search growth — must beat 0% to launch
Price range
Bad£1.04–£18.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£30K£30K/yr · 96K searches