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desk diary
Skip itSoft demand (-68.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,256.61avg incumbent reviews — the moat a new listing must climb
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Avg price
Okay£10.34avg listing price — sweet spot $15–$100
Price range
Okay£5.17–£18.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad£27K£27K/yr · 186K searches
Growth
Bad-68.8%90-day search growth — must beat 0% to launch