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desk calendar 2025
Skip itPrices mostly outside the sweet spot ($3.79–$10.82) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Great475.68avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.03avg listing price — sweet spot $15–$100
Market size
Bad£56K£56K/yr · 180K searches
Growth
Bad-30.7%90-day search growth — must beat 0% to launch
Price range
Bad£3.79–£10.82cheapest to priciest tracked listing — scored on the share inside $15–$100