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desk calendar 2023
Skip itPrices mostly outside the sweet spot ($3.79–$10.82) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Great490.38avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.13avg listing price — sweet spot $15–$100
Market size
Bad£43K£43K/yr · 144K searches
Growth
Bad-27.4%90-day search growth — must beat 0% to launch
Price range
Bad£3.79–£10.82cheapest to priciest tracked listing — scored on the share inside $15–$100