35
desk calendar 2023/24
Skip itPrices mostly outside the sweet spot ($3.79–$10.82) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Good514.9avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.18avg listing price — sweet spot $15–$100
Growth
Bad-28.8%90-day search growth — must beat 0% to launch
Market size
Bad£36K£36K/yr · 119K searches
Price range
Bad£3.79–£10.82cheapest to priciest tracked listing — scored on the share inside $15–$100