47
day dots
Skip itA small market ($39K/yr) — this niche doesn't clear our bar today.
Conversion
Incredible20.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Great142.95avg incumbent reviews — the moat a new listing must climb
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Price range
Okay£4.05–£21.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.57avg listing price — sweet spot $15–$100
Growth
Bad-5.6%90-day search growth — must beat 0% to launch
Market size
Bad£39K£39K/yr · 22K searches