46
cute stationary
Skip itA small market ($23K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Brand share
Great47%top-5 brand share — no brand owns this niche
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,156.56avg incumbent reviews — the moat a new listing must climb
Price range
Okay£1.85–£20.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-9.3%90-day search growth — must beat 0% to launch
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Avg price
Bad£6.24avg listing price — sweet spot $15–$100
Market size
Bad£23K£23K/yr · 249K searches