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cue cards
Skip itPrices mostly outside the sweet spot ($1.74–$12.79) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,609avg incumbent reviews — the moat a new listing must climb
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Market size
Okay£118K£118K/yr · 245K searches
Avg price
Bad£5.20avg listing price — sweet spot $15–$100
Growth
Bad-29.3%90-day search growth — must beat 0% to launch
Price range
Bad£1.74–£12.79cheapest to priciest tracked listing — scored on the share inside $15–$100