36
counting cubes
Skip itSoft demand (-24.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Price range
Okay£4.82–£19.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Okay3,855.29avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.01avg listing price — sweet spot $15–$100
Competition
Bad73%top-5 click share — a locked-up shelf
Market size
Bad£77K£77K/yr · 105K searches
Growth
Bad-24.7%90-day search growth — must beat 0% to launch
Signals No Dominant Brand