50
correction tape
Worth a lookShows searches that convert (20.5% search→purchase), but prices mostly outside the sweet spot ($1.60–$15.38) keeps it on the watch list.
Conversion
Incredible20.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Good£814K£814K/yr · 719K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,097.63avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£5.53avg listing price — sweet spot $15–$100
Growth
Bad-21.7%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
Price range
Bad£1.60–£15.38cheapest to priciest tracked listing — scored on the share inside $15–$100