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56

cork board

Worth a look

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 64Growth 19Conversion 34Competition 61Returns 96Price range 65Avg price 62Brand share 55Review moat 45Quality gap 72

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Good£5.17–£33.06

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good£597K

£597K/yr · 1.6M searches

Avg price

Good£13.46

avg listing price — sweet spot $15–$100

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,003.55

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Growth

Bad-11.2%

90-day search growth — must beat 0% to launch