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compass maths
Skip itPrices mostly outside the sweet spot ($1.57–$8.59) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great11.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Okay+14.4%90-day search growth — must beat 0% to launch
Review moat
Okay2,890.4avg incumbent reviews — the moat a new listing must climb
Brand share
Bad91%top-5 brand share — brand-locked demand
Market size
Bad£77K£77K/yr · 166K searches
Competition
Bad82%top-5 click share — a locked-up shelf
Avg price
Bad£3.94avg listing price — sweet spot $15–$100
Price range
Bad£1.57–£8.59cheapest to priciest tracked listing — scored on the share inside $15–$100