40
colouring pencils for school
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Price range
Good£1.85–£31.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Growth
Okay+11.8%90-day search growth — must beat 0% to launch
Avg price
Okay£9.69avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,318.63avg incumbent reviews — the moat a new listing must climb
Market size
Bad£32K£32K/yr · 38K searches
Brand share
Bad100%top-5 brand share — brand-locked demand