40
coloured pens
Skip itPrices mostly outside the sweet spot ($2.06–$9.25) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Market size
Okay£172K£172K/yr · 523K searches
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,230.08avg incumbent reviews — the moat a new listing must climb
Growth
Bad-14.3%90-day search growth — must beat 0% to launch
Avg price
Bad£4.95avg listing price — sweet spot $15–$100
Price range
Bad£2.06–£9.25cheapest to priciest tracked listing — scored on the share inside $15–$100