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coloured biros
Skip itPrices mostly outside the sweet spot ($1.78–$9.25) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,468.32avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.5%90-day search growth — must beat 0% to launch
Avg price
Bad£4.90avg listing price — sweet spot $15–$100
Market size
Bad£41K£41K/yr · 111K searches
Brand share
Bad98%top-5 brand share — brand-locked demand
Price range
Bad£1.78–£9.25cheapest to priciest tracked listing — scored on the share inside $15–$100