27
collins diary 2025
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great104.57avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.04avg listing price — sweet spot $15–$100
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Price range
Okay£3.35–£19.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-12.0%90-day search growth — must beat 0% to launch
Competition
Bad85%top-5 click share — a locked-up shelf
Market size
Bad£5K£5K/yr · 20K searches
Brand share
Bad100%top-5 brand share — brand-locked demand