51
chalk pen
Worth a lookShows searches that convert (18.6% search→purchase), but prices mostly outside the sweet spot ($2.59–$10.54) keeps it on the watch list.
Conversion
Incredible18.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Brand share
Good65%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Market size
Okay£210K£210K/yr · 203K searches
Review moat
Bad5,568avg incumbent reviews — the moat a new listing must climb
Growth
Bad-3.1%90-day search growth — must beat 0% to launch
Avg price
Bad£5.54avg listing price — sweet spot $15–$100
Price range
Bad£2.59–£10.54cheapest to priciest tracked listing — scored on the share inside $15–$100